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ThreeRiversGroup was founded on a belief that all technology
related industries will continue to experience rapid changes
over the next 10 years. With the introduction of the
Internet came unprecedented growth in computer technology.
The explosion of activity ended three years later in an
extremely painful series of industry contractions.
We believed the technology industry would resume a more
controlled and sustainable growth pattern by the 1st quarter
of 2003, this is exactly what occurred. Internet and
web-centric technologies are very powerful. Packaged
correctly, these technologies will have a substantial impact
horizontally and vertically in the marketplace.
Historically as industries mature they develop external
sales and marketing channels. Computer technology is poised
to move in that direction. With the absence of an abundance
of venture capital and with competitive pressures firmly in
place existing and new technology companies will be hard
pressed to justify exclusively regional, national and global
sales channels. The ability to partner with professional
sales teams will be critical to the financial success of
large and small technology companies.
ThreeRiversGroup has built a valuable sales agency that
attracts seasoned sales professionals, best of breed
products and solutions and the customers that want these
solutions by focusing on how we package these solutions for
our customers. We believe our customers will want solutions
that will drive business and profit optimization. As such,
ThreeRiversGroup has sales and technology resources who are
operating and efficiency experts. Our sales people have a
deep understanding of our clients business and their
industry in which they operate. They understand how to
apply the technologies that we represent to our clients
business models.
Large company sales have historically been done on
relationships. Relationships take years to build. They are
built on credibility and performance. As companies explore
investing in technology going forward, we believe that there
will be four tenets that will influence the procurement of
technology by Fortune 1000 companies:
Minimal capital investment:
Until the profit picture improves dramatically technology
capital budgets will continue to be under severe pressure.
Minimal integration or business process re-engineering:
Companies are reticent to disrupt existing platforms at this
time because of expense and exposure to risk.
High adoption:
Companies will look very closely before taking on any
initiative to ensure that after they deploy the internet
initiative that it will be adopted.
Mindshare:
The ability to get the mindshare of the decision makers is
difficult in an environment where little is slated to
happen. Having access to people who have credibility and
personal relationships with the decision makers will be
paramount to closing business.
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